The year 2025 marked a decisive stage in the evolution of the Maison Marom Group of Companies, defined less by rapid expansion and more by structural maturity. Ideas that had long shaped the Group’s direction took concrete form as systems and practices designed for long-term cultural impact. Rooted in Armenia and oriented globally, Maison Marom continued to position itself as a unified lifestyle ecosystem, demonstrating that business can be guided by cultural logic rather than driven solely by scale or speed.
1 Ecosystem, 4 Maisons
Maison Marom operates as a single ecosystem combining fashion, gastronomy, art, and culture, expressed through four interconnected maisons - Rien-à-Porter, Maróm, Melonpan, and Hosq. In 2025, this internal architecture became more coherent and visible, illustrating how diverse disciplines can coexist and reinforce one another when united by shared values. Each maison articulates the Group’s philosophy in its own language while remaining part of a larger cultural structure.
Distinct Voices Within a Shared Philosophy
Rien-à-Porter evolved as an immersive lifestyle universe where fashion, gastronomy, and culture converge within a single experiential environment.
Melonpan continued to develop as a gastronomic direction where cuisine functions as memory, storytelling, and cultural interpretation.
Maróm further shaped its identity as a fashion label reinterpreting Armenian heritage through contemporary design and craftsmanship.
Hosq expanded its role as a cultural foundation dedicated to research, education, and long-term artistic collaboration.
Together, these maisons form a living system that grows through connection rather than isolation, transforming Maison Marom from a portfolio of projects into a cohesive cultural organism.
International Presence, Rooted Identity
In 2025, Maison Marom’s operational and creative presence extended across four countries - Armenia, France, Russia, and Kazakhstan - supported by an international team and a global network of collaborators. By the end of the year, the Group united more than 80 creative professionals across its ecosystem in Armenia and abroad and collaborated with over 50 partners, including fashion brands, creative institutions, and organizational allies.
During the year, 78 new employees joined Maison Marom, reflecting both organizational growth and increasing trust in the Group’s long-term vision.
Digital Expansion and Market Development
Digital and commercial infrastructure strengthened significantly in 2025. The launch of three new e-commerce markets expanded Maison Marom’s global reach and accessibility, reinforcing the Group’s ambition to operate simultaneously as a cultural platform and a sustainable business ecosystem.
Partnerships and Strategic Communications
A key role in this development was played by the Partnerships & Strategic Communications function, operating at the group level. This direction shaped Maison Marom’s external presence, guiding how the Group interacts with cultural institutions, educational platforms, business communities, diaspora networks, and the media.
While each maison retained its distinct identity, communications were aligned within a unified strategic framework, ensuring consistency of vision across all channels and markets.
Connecting Armenia to Global Creative Ecosystems
Throughout 2025, this function focused on expanding both international and local networks, positioning Maison Marom as a connector between Armenia and global creative, cultural, and entrepreneurial ecosystems. Strategic communications supported the launch of new business units, entry into new markets, and the Group’s growing international footprint.
Beyond 2025: Building for Continuity
As 2025 came to a close, Maison Marom stood at a point of consolidation rather than conclusion. The year established systems, partnerships, and infrastructures designed to support sustainable growth and cultural continuity across disciplines and borders. With clarity of purpose and a growing international presence, Maison Marom moves forward guided by a founding belief that remains unchanged: business, when shaped by culture, can become a lasting part of heritage rather than a moment in time.
You can read more about the group’s company overview and 2025 highlights here